Responsibilities

• Develop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.
• Design customer journeys and engagement strategies for healthcare professionals, patients and other key stakeholders.
• Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.
• Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.
• Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.
• Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.
• Develop customer segmentation and personalized engagement strategies using data and analytics.
• Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.
• Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.
• Manage relationships with digital agencies, media partners, and marketing technology vendors.

Requirements

• 5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.
• Experience developing and executing integrated omnichannel campaigns.
• Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.
• Experience collaborating with cross-functional commercial teams.
• Excellent project management, communication, and stakeholder management skills.
• Ability to travel up to 20%
• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.

Preferred

• Dermatology or specialty pharmaceutical experience.
• Experience supporting a pharmaceutical product launch.
• Experience with Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar commercial technology platforms.
• Knowledge of customer journey mapping, personalization strategies, and marketing analytics.
• MBA or other advanced degree.

Benefits

• Annual Bonus
• Long-term Incentive Plan
• Medical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefits
• Dental Benefits with three dental plan options through CIGNA
• Vision Plan with two plan options through VSP
• Life Insurance, Basic Life and AD&D and Supplemental Life Insurance
• Disability Insurance, Voluntary Short-Term Disability and State Disability • Long-Term Disability ( LTD), State (short term) disability – where applicable
• FSA (Flexible Spending Accounts) – Both Health Care & Dependent Care Available
• HSA (Health Savings Account)
• 401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 years