Head of Marketing - Growth & Market Expansion
Flytrex
New York City, NY (Remote)
$170K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.
20 hrs ago
B2B Growth Marketing Lead
New York City, NY (On-site)
$140K/yr – $170K/yrMid Level4+ years expFull time
Posted 15 hrs ago
Job Summary
Own and scale B2B growth marketing from zero to one, defining ICP and lead scoring, generating demand across paid, SEO, content, events, and outbound, and building acquisition programs to drive sales conversations. Collaborate with sales on definitions and collateral, and measure pipeline and CPA to optimize budget.
- Define ICP, qualification, scoring, and handoff.
- Build landing pages and email sequences driving conversations.
- Track pipeline and cost per lead by channel to optimize budget.
Job Description
Responsibilities
- Define the ideal customer profile, lead qualification criteria, scoring approach, and sales handoff process.
- Generate demand through paid campaigns, SEO, content, events, and outbound support.
- Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations.
- Partner with sales on shared definitions, handoff service levels, lead-quality feedback, and useful collateral.
- Track pipeline and cost per lead by channel, then reallocate budget toward the efforts that drive results.
Requirements
- Four to eight years of experience in B2B growth marketing, including ownership of a genuine 0-to-1 build.
- Experience building growth marketing from scratch at an early-stage company or launching a new B2B segment or offering.
- Broad full-funnel experience across SEO, paid search, landing pages, email, webinars, and lead scoring.
- A track record of building new products or initiatives and staying at least one year in all but at most one recent role.
- Established relationships or a network in the education market are valuable.
- Must be authorized to work in the United States without visa sponsorship.
Salaries
Posted range
$140K/yr – $170K/yr
Taken straight from the job posting.
The middle of this range ($155K) is 24% above the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $89K and $160K. Based on 43 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
5
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