B2B Communications Manager

Responsibilities

• Support global communications campaigns, helping the team with narrative and message development and telling stories to reach talent leaders and recruiters
• Pitch stories and secure earned media and creator coverage that help our hiring customers understand the value LinkedIn provides
• Develop innovative approaches to elevate stories across earned, owned, and social channels
• Drive creator relations, identifying and collaborating with creators that reach recruiters and talent leaders
• Build digital content to tell stories through new content formats using tools like Canva
• Develop and manage media relationships with traditional mainstream media and B2B/HR trade reporters
• Support the execution of product and partner launches from content development to measurement
• Support global enablement, helping inform our global comms team of updates pertinent to the Talent Solutions business
• Build new processes leveraging AI tools to help make work for efficient and productive
• Remain current on HR industry trends to keep business leaders informed about topics driving conversations with external audiences

Requirements

• 5+ years’ experience in communications, marketing, journalism, or related experience, and 2+ years in B2B communications

Preferred

• 3+ years of experience in a communication roles, including media relations, product comms, or thought leadership campaigns
• Experience with tools like Canva to build content
• Experience with applying AI tools to daily work
• Experience developing scripts, video content and digital content for executives
• Experience working across cross-functional teams towards a common goal or initiative
• Experience working with both media and creators, including building relationships and pitching earned ideas to creators