Optum Media Strategy Lead - Remote
UnitedHealthcare
Minnetonka, MN (Remote)
$92K/yr - $164K/yrIn-houseFull-timeSenior level7+ years exp.
13 hrs ago
AVP Integrated Media Strategy & Planning
New York City, NY (Hybrid)
$183K/yr – $240K/yrDirector/Executive12+ years expFull time
Posted 3 weeks ago
Job Summary
Own and architect full-funnel paid media strategy across digital and traditional channels, guiding creative collaboration, measurement, and optimization, while leading cross-functional partnerships and delivering performance insights.
- Own campaign performance reviews and post-campaign reporting
- Lead cross-functional partnerships with Brand Strategy, Creative, and Analytics
Job Description
Responsibilities
- Media Strategy & Integrated Media Planning
- Architect full-funnel media strategies and integrated plans across paid media touchpoints to deliver cohesive consumer experiences.
- Ensure all media plans – across digital and traditional media – align with business objectives, brand storytelling, and target audience decision journeys.
- Leverage consumer and performance insights into cross-channel allocation of campaign budgets, deciding which channels best align with specific campaigns.
- Translate data and audience insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
- Manage paid media inputs into Seasonal Strategy and Go-to-Market milestones.
- Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives.
- Own campaign performance reviews, creating post-campaign reports, identifying actionable insights, and sharing with cross-functional partners.
- Full-Funnel Messaging & Creative Collaboration
- Oversee development of integrated messaging frameworks and media calendars that support brand, product, promotional, and customer marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Advertising, or related field
- 12+ years of experience in paid media and advertising required
- Experience across media channels: display, video, audio, OOH, social, search, affiliate
- Ability to building partnerships and work collaboratively with others to meet shared objectives.
- Strong communications skills that convey a clear understanding of the unique needs of different audiences.
Preferred
- Experience Within An In-house Media Team Or Agency Preferred
- Experience within a retail, fashion, or beauty organization preferred
- Experience leading direct reports, cross-functional teams, and vendor relationships
- This role is based in our New York, NY office
- As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
- Occasional travel involved
Benefits
- Click here for benefit details related to this position.
Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.
Salaries
Posted range
$183K/yr – $240K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,266 salaries.
Marketing Team
Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Last Raise
Post IPO Equity, 7 months ago
Traffic Signals
Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~28.7K
Links
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