AVP-Digital Content and Brand Experience

Responsibilities

• Lead high-visibility brand campaigns, sponsorships and experiences that strengthen Moody’s global brand presence.
• Help shape brand strategy, positioning and messaging frameworks that translate complex financial and analytical concepts into clear, compelling narratives
• Lead integrated brand campaigns from creative brief through final delivery, ensuring execution is on strategy, on brand and on brief
• Partner with senior brand leadership to define campaign objectives, success metrics and post-campaign evaluation
• Oversee paid media planning and buying in partnership with external agencies and media owners, including out-of-home, digital, social and sponsorship media
• Manage media budgets, production timelines and vendor relationships to support efficient, accountable delivery against brand and business goals
• Provide creative direction and quality control across campaign assets, brand experiences and content to ensure consistent expression of Moody’s brand identity and voice
• Serve as day-to-day lead on a portfolio of large global brand initiatives, managing scope, timeline, budget and stakeholder alignment
• Build strong working relationships with senior stakeholders across marketing, communications, product and business leadership, while mentoring junior brand team members and supporting team-wide governance and best practices

Requirements

• 8–12 years of brand marketing experience, with a mix of advertising agency and client-side brand experience strongly preferred
• Proven experience leading integrated brand campaigns from strategy and creative development through production, media execution and measurement
• Hands-on experience across account management, production, brand strategy and creative direction, with the ability to balance strategic thinking and detailed execution
• Strong experience managing media plans, budgets, vendor relationships and agency partners across global initiatives
• Excellent writing, presentation and storytelling skills, with the ability to translate complex or technical subject matter into clear, audience-ready narratives
• Strong project management skills, with the judgment to manage multiple large, concurrent initiatives across global markets and time zones
• Collaborative, low-ego approach to working with senior stakeholders, cross-functional partners and creative teams
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use.
• Bachelor’s degree in marketing, communications, business or a related field; equivalent professional experience will also be considered

Benefits

• medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.