Responsibilities

• Develop and own the lifecycle marketing strategy for provider segments across onboarding, engagement, growth, retention, and reactivation.
• Build journey frameworks that align business objectives with provider needs and behaviors.
• Identify opportunities to improve the end-to-end experience through personalized, data-driven strategies.
• Work closely with provider marketing teams and sales to identify opportunities and discuss where/when industry specific content gets added to the journeys.
• Socialize and share journeys with our B2B provider marketing team and sales teams.
• Partner with Salesforce Marketing Cloud team, Product, CRM, Analytics, Operations, and Creative teams to define lifecycle priorities and deliver integrated marketing programs.
• Establish segmentation, targeting, and personalization strategies based on behaviors, lifecycle stage, engagement, and business opportunity.
• Translate business priorities into scalable, automated journey strategies that increase activation, utilization, and long-term provider value.
• Develop strategic marketing briefs that define campaign objectives, customer insights, messaging strategy, channel recommendations, and success metrics.
• Leverage customer insights, research, and performance data to continuously optimize lifecycle strategies and identify new growth opportunities.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school equivalent AND 9+ years of lifecycle marketing within the credit card industry.
• 5+ years of experience in lifecycle marketing, CRM, customer journey strategy, or marketing strategy to include:
• Proven experience developing lifecycle marketing strategies in a B2B environment.
• Strong understanding of customer segmentation, personalization, journey orchestration, and marketing automation.
• Experience translating customer insights and analytics into actionable marketing strategies – strong problem solver.
• Demonstrated ability to influence cross-functional stakeholders and lead strategic initiatives.
• Strong analytical, communication, and presentation skills.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms is preferred.
• Experience with customer journey mapping, testing strategies, and performance measurement.
• Ability and flexibility to travel for business as required

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong working knowledge of multi-channel marketing campaigns
• Flexible, high energy, self-starter with an emphasis on action
• Able to work in a fast paced environment and manage multiple projects with little supervision
• Collaborative team player
• Excellent verbal and written communication and presentation skills
• Experience managing creative agencies
• Attention to detail is critical
• Workfront experience