Responsibilities

• Drive strategy and execution for core Lifecycle marketing initiatives, including our monthly newsletter, while partnering closely with the Lifecycle team on high-impact marketing and product launches within Braze
• Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders
• Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives
• Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences
• Flex to support ad-hoc campaign builds and reporting requests across the broader team

Requirements

• 3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal , and SMS
• Experience with Braze – you have owned end-to-end execution of a variety of campaigns
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on marketing campaigns

Preferred

• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email a plus