Responsibilities

• Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels
• Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build
• Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time
• Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences
• Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly
• Manage select vendor relationships and non-automated data feeds

Requirements

• 4+ years in consumer lifecycle marketing, user engagement or retention
• Background in ecommerce a must; app and/or subscription experience preferred
• A mix of B2C and B2B experience a must
• Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred; diverse experience with similar tools will be considered
• Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch
• Knowledge of dynamic templating/personalization a must
• Strong analytical and problem solving skills
• Excellent written and verbal communication skills
• Basic to intermediate HTML and CSS skills (AI assisted execution is also great)
• Solutions over problems attitude a must to succeed in this role

Preferred

• health and wellness or luxury a bonus
• Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus

Benefits

• Competitive salaries and fully covered medical, dental, and vision insurance
• Twice yearly fully-covered company offsites
• Fully-covered access to the Signos system including CGM and app access
• 401(k) plan
• MacBook
• A flexible vacation policy
• This role can be fully remote