Responsibilities

• Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS
• Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
• Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight
• Build and deploy park closure, emergency, or other rapid response communications
• Develop targeted campaign strategies based on audience segmentation and business goals
• Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience
• Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts
• Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns
• Develop and execute A/B testing strategies across messaging, timing, and offers
• Partner with Data Ops to ensure accurate segmentation, targeting, and reporting

Requirements

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills.
• Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
• Experience in A/B testing, campaign analytics, and KPI-driven optimization.
• Proficiency in HTML/CSS for email customization is a plus.
• Strong project management skills with the ability to execute multiple campaigns simultaneously.
• Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
• Written and verbal communications skills.
• Ability to make data-driven decisions and craft data-focused reporting.

Preferred

• Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
• Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)

Benefits

• medical, dental, and vision coverage
• 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.