Responsibilities

• Build and Lead the Lifecycle Marketing Function - Design and stand up a new, unified Lifecycle Marketing function, consolidating customer-marketing activities currently scattered across Marketing and other organizations into a single, cohesive team and operating model.
• - Define a clear charter and framework for the complete customer lifecycle — onboarding, adoption, renewal, expansion, and advocacy — so every stage has consistent ownership and messaging.
• - Partner with CX, Marketing, and AS leadership to manage the organizational transition, including scoping which existing roles, programs, and budgets move into the new function.
• Cohesive Customer Communications Strategy - Develop the governance, calendar, and approval process needed to ensure all broadcast communications to customers — email, in-app, portal, events, and campaigns — are coordinated rather than siloed.
• - Build customer segmentation and journey maps that drive targeted, relevant messaging by lifecycle stage, product usage, and account tier.
• - Establish Lifecycle Marketing as the connective tissue between Marketing, CX, Product, Sales, and Customer Success on anything that touches existing customers at scale.
• Cross-Sell and Upsell Enablement - Partner with Sales, Customer Success, and Product to identify expansion, cross-sell, and upsell opportunities within the installed base.
• - Build always-on nurture programs and targeted campaigns that surface relevant products and services to customers at the right moment in their journey.
• - Define and report on pipeline and revenue contribution from lifecycle and expansion campaigns, in partnership with Sales Operations and Marketing Operations.
• Product and Portal as Marketing Touchpoints - Treat in-product messaging (the software itself) and the customer portal as owned, coordinated marketing channels — not incidental UI elements.

Requirements

• Experience: 10–15+ years in customer marketing, lifecycle marketing, growth marketing and/or business development roles, including experience building or significantly scaling a function or team.
• Industry Knowledge: Experience in B2B SaaS or enterprise technology; supply chain, logistics , or retail technology experience is a plus.
• Cross-Functional Leadership: Demonstrated success partnering across Marketing, Customer Success/CX, Product, and Sales, including influencing without direct authority during organizational change.
• Channel Range: Track record of using in-product messaging, customer portals, or similar owned digital touchpoints as active marketing channels, not just support tools.
• Technical Fluency: Strong working knowledge of marketing automation, CDPs, personalization engines, and AI-driven marketing technology.
• Business Acumen: Ability to connect customer marketing programs to retention, expansion, and revenue outcomes.
• Education: Bachelor's degree in Marketing , Business, or a related field.

Benefits

• - Comprehensive Medical, Dental and Vision
• - 401K with Matching
• - Flexible Time Off
• - Corporate Fitness Program
• - A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more