Responsibilities

• Monitor and analyze funnel health across awareness, consideration, acquisition, retention, and cross-sell stages.
• Analyze customer movement through marketing and digital experiences to identify opportunities to improve customer progression and conversion.
• Identify customer drop-off points, behavioral trends, and engagement patterns throughout the customer lifecycle.
• Develop audience segmentation analyses and behavioral insights to support marketing strategy and personalization efforts.
• Perform lifecycle, cohort, conversion, and customer behavior analyses to identify optimization opportunities.
• Build recurring reports, dashboards, and visualizations that communicate lifecycle performance and key customer insights.
• Translate complex data into clear, actionable insights and recommendations for business partners.
• Partner with Marketing Performance Analytics to understand how channel performance influences customer behavior.
• Support Marketing Science by providing customer journey insights that complement attribution, experimentation, and marketing impact analyses.
• Collaborate with cross-functional partners to answer business questions and support strategic marketing initiatives.

Requirements

• 3+ years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or a related analytical discipline.
• Bachelor's degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or a related field preferred.
• Knowledge of full-funnel marketing principles and customer lifecycle measurement.
• Understanding of marketing funnels, customer journeys, behavioral analytics, and audience segmentation.
• Experience analyzing customer behavior, conversion performance, and digital engagement metrics.
• Familiarity with experimentation concepts and measurement methodologies preferred.
• Proficiency using SQL to query, analyze, and validate large datasets.
• Experience with data visualization tools such as Power BI or Tableau.
• Experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and customer data platforms is preferred.
• Strong analytical and problem-solving skills with the ability to identify trends, patterns, and opportunities from complex data.

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.