Automotive Brand Marketing Manager

Responsibilities

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.

Requirements

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
• Up to 50% travel within assigned markets.
• Ability to work in a standard office environment and travel frequently as business needs require.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Automotive retail and OEM marketing experience.
• Multi-market marketing leadership experience.
• Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
• Experience supporting both sales and after-sales marketing initiatives.

Benefits

• Competitive compensation and 401k matching
• Health, dental, vision insurance plans and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
• AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.