Audience Marketing Manager

Responsibilities

• Own the Samsung TV Plus performance marketing playbook — paid, earned, and owned media strategy, measurement, and optimization — across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels.
• Design and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory.
• Own the demand-generation funnel dashboard — impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.
• Own attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.
• Manage the marketing tech stack — DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.
• Report MAU and HOV marketing contribution monthly to leadership.
• Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns.
• Advance AI-native marketing operations within performance — creative testing at speed, budget-allocation modeling, and audience-signal enrichment.
• Partner on performance creative — testing frameworks, variant rotation, and creative refresh cadence.
• Partner on the acquisition-to-retention handoff and cohort tracking through the funnel.

Requirements

• 12+ years in performance marketing, growth marketing, or demand-generation roles.
• Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
• Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies.
• Experience partnering with marketing operations, automation, or martech infrastructure teams — understands the difference between owning the platform and owning the strategy that runs on it.
• Proven track record contributing to service-level growth metrics — MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
• Experience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus.
• Numerate — comfortable owning P&L conversations. Understands unit economics and can defend a decision with data.
• Ops-minded — thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural.
• Hands-on — writes own SQL, pulls own reports, briefs own creative.
• Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.