Audience Marketing Manager (Services and Distribution)

Responsibilities

• Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
• Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
• Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.
• Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
• Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
• Use digital performance data, customer relationship management (CRM) insights, marketing automation data, and content governance practices to improve effectiveness.
• Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment.

Preferred

• Experience marketing to service-led, distribution-intensive, or distributed-workforce organizations, such as professional services, business services, financial services, staffing, logistics, transportation, wholesale distribution, distribution centers, or field services.
• Familiarity with workforce priorities such as labor forecasting, scheduling, productivity, warehouse and distribution-center operations, skills and credentialing, employee experience, compliance, mobile workforce enablement, and service-level performance.
• Experience developing vertical campaigns, thought leadership, account-based marketing programs, field and event content, executive communications, customer stories, or sales enablement.
• Comfort working with AI-assisted marketing workflows, digital performance data, CRM and marketing automation insights, and content governance processes.
• Ability to represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Benefits

• Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together.
• Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits