Product Marketing Manager - Job Seeker Audience

Responsibilities

• Define audience strategy, positioning, and messaging: Craft differentiated narratives that clearly communicate how LinkedIn helps professionals discover opportunities, make informed career decisions, and achieve better outcomes throughout their career journey.
• Be the voice of the Job Seeker: Develop a deep understanding of job seeker needs, motivations, pain points, and behaviors through qualitative and quantitative research. Bring audience insights into product planning, roadmap discussions, and company strategy to ensure LinkedIn continues to earn and maintain trust with professionals worldwide.
• Influence product strategy and roadmap: Partner closely with Product, Design, Engineering, and Research teams to identify unmet needs, market opportunities, and emerging trends. Use competitive intelligence, industry signals, and member insights to help shape product investments and prioritize experiences that improve job seeker outcomes.
• Lead go-to-market strategy and execution: Own end-to-end go-to-market plans for new features, products, and insights. Drive cross-functional alignment across Product, Marketing, Communications, and Hirer audience teams to ensure successful launches and adoption globally.
• Drive audience growth, engagement, and adoption: Identify opportunities to increase awareness, engagement, retention, and trust among job seekers. Partner with lifecycle, brand, and growth marketing teams to create messaging that connect product value to member needs across the job search journey.
• Evangelize the Job Seeker perspective: Serve as an internal and external champion for job seekers. Communicate audience insights, product strategy, and market trends across the organization, and help establish LinkedIn as the most trusted platform for career growth and opportunity.
• Inform hirer side of marketplace: Understand the hirer/customer side of the careers marketplace to strategically inform hiring products and GTM strategies from the POV of the job seeker and identify areas of opportunity for deeper collaboration and consistency.

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years of marketing experience, with a preference for product marketing
• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products, preferably in a two-sided marketplace
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc.
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact
• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting

Preferred

• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products, preferably in a two-sided marketplace
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc.
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact
• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting
• Execution, analysis and synthesis of data and market research
• Go-to-market launch strategy