Manager, Audience & Data Strategy

Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes.
• Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs.
• Support the development and management of client’s data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement.
• Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs.
• Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged across planning and activation throughout media channels.
• Contribute to new approaches by assisting with client’s 1st Party data roadmaps, supporting omni-channel addressable strategies, aiding dynamic creative strategies, and helping define closed-loop audience measurement.
• Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations.

Requirements

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
• Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
• Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment.
• Communication & Presentation: Excellent written, verbal communication, and presentation skills, including the ability to develop clear and compelling presentation decks.
• Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).