Audience Growth Analyst

Responsibilities

• Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
• Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
• Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
• Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
• Conduct competitive analysis to identify trends and opportunities within the luxury market.
• Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
• Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

Requirements

• 1-2 years of experience in copywriting, SEO copywriting, or a related role OR 1-2 years as an intern in marketing or content writing
• A passion for the luxury industry and an understanding of its dynamics and trends
• Data-driven, detail-oriented, and skilled at translating analytics into actionable insights
• Effective communicator with strong organizational skills and the ability to prioritize tasks
• Thrive in a fast-paced environment and be proactive, adaptable, and collaborative
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics
• Proven ability to write compelling, optimized content for digital platforms
• Basic knowledge of content management systems (CMS) and a willingness to deepen expertise
• Familiarity with AI-driven content tools and their applications in SEO

Benefits

• discretionary bonus
• a competitive benefits package