Associate Strategy Director, Social Connection

Responsibilities

• Assist in developing integrated social strategies that connect audience insights, platform behavior, and creator learnings to inform content positioning and media approaches.
• Bring platform intelligence, audience insights, and cultural signals into creative planning conversations to shape stronger strategies and uncover new opportunities.
• Build strategic briefs that guide creative and talent teams on audience strategy, creative direction, casting, and platform best practices.
• Partner with media and creative teams to ensure social-first thinking is ingrained in daily output, including proactive and reactive opportunities.
• Help shape content strategies, social and influencer briefs, and production plans to ensure assets are developed with both organic engagement and paid amplification in mind.
• Partner with creators and content teams to identify deliverables, formats, and messaging approaches that maximize value across organic, paid, and influencer activations.
• Collaborate with media teams to bring real-time audience insights, platform behaviors, content signals, and creator learnings into media planning and strategy.
• Identify opportunities to maximize the value of media investment by ensuring the right content variations, formats, and audiences are captured during shoots and creator work.
• Monitor performance, platform changes, cultural signals, and audience behavior to identify optimization opportunities and pivot points across owned, earned, influencer, and paid.
• Support rapid-cycle strategy development to respond to platform shifts, algorithm changes, cultural moments, and competitive activity.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays and unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement