Trove Brands

Associate SEO & GEO Manager

Lehi, UT (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Own and execute SEO, GEO, and owned media growth across multiple brands with end-to-end ownership and data-driven optimization.

  • Primary ownership of SEO and GEO strategy across BlenderBottle, Whiskware, Eco-Brite, and Oath Nutrition.
  • Requires 2–5 years in SEO/GEO or content strategy with hands-on keyword, on-page, and technical SEO.
  • Experience with GEO, AI search, and owned-media content that drives organic traffic and measurable impact.

Job Description

Responsibilities

  • Owning and developing SEO and GEO strategies across multiple brands
  • Defining how each brand shows up across traditional search engines and AI-driven discovery platforms
  • Continuously evolving those strategies based on changes in algorithms, AI behavior, and consumer discovery trends
  • Execute end-to-end SEO initiatives including: Keyword research, On-page optimization, Technical improvements, Content optimization
  • Design and implement GEO strategies to improve brand visibility in AI-generated answers and conversational search experiences
  • Optimize website content and structure to improve indexing, ranking, and AI retrieval performance
  • Developing and managing owned media strategies such as blogs, landing pages, and educational content to drive organic growth
  • Partnering with content and creative teams to produce content that performs across both search engines and AI platforms
  • Building scalable content frameworks that support both SEO rankings and GEO discoverability
  • Tracking and analyzing performance across both traditional organic search and GEO visibility

Requirements

  • 2–5 years of experience in SEO and GEO, organic growth, or content strategy roles
  • Strong understanding of SEO fundamentals including:
  • Keyword research
  • On-page optimization
  • Technical SEO
  • Demonstrated experience with GEO, AI search, and emerging discovery platforms
  • Experience executing content and owned media strategies that drive organic traffic is important, along with familiarity with tools such as Google Search Console, SEMrush, or Ahrefs
  • You should be comfortable analyzing data and translating insights into action, and have strong written communication skills
  • The ideal candidate is:
  • Highly self-motivated
  • Proactive
  • Comfortable owning projects end-to-end

Benefits

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands

We’re Trove Brands—home to iconic brands like BlenderBottle®, Owala®, and Whiskware®.We design, build, and deliver patented, best-selling products that elevate everyday life. From hydration to nutrition to kitchen creativity, our brands are found in over 90,000 retail locations and more than 90 countries worldwide.We believe in the power of bold ideas, world-class design, and products that don’t just work—they spark joy.Explore our world:blenderbottle.com | owalalife.com | avana.com | whiskware.com

Founded in 2000
Lehi, Utah, USA
345 employees (77 in marketing)
trovebrands.com

Salaries

SEO Associate median pay in the United States

$67K/yr

Most pay falls between $53K and $74K. Based on 21 salaries.

See all SEO Associate salariesSee more SEO Associate jobs
See all Trove Brands salaries

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
27.8%
Direct
54.3%
Referral
6.2%
Social
10%
Paid
1.5%

Headcount Trend

Current headcount: ~345

Associate SEO & GEO Manager

Trove Brands · Lehi, UT · On-site