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Trove Brands

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Country
🇺🇸US🇬🇧UK

Company overview

We’re Trove Brands—home to iconic brands like BlenderBottle®, Owala®, and Whiskware®.We design, build, and deliver patented, best-selling products that elevate everyday life. From hydration to nutrition to kitchen creativity, our brands are found in over 90,000 retail locations and more than 90 countries worldwide.We believe in the power of bold ideas, world-class design, and products that don’t just work—they spark joy.Explore our world:blenderbottle.com | owalalife.com | avana.com | whiskware.com
Founded in 2000
Lehi, Utah, USA
345 employees (77 in marketing)
trovebrands.com

Salaries

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People

Marketing leadership

Matt Harris
Matt Harris
SVP Head of Marketing
At the company for 4 years 8 months
Chad Sorensen
Chad Sorensen
Brand Director
At the company for 10 years 11 months
Kevin Brimhall
Kevin Brimhall
Senior Director of Brand Strategy
At the company for 7 years 10 months
Chase Waters
Chase Waters
Senior Director of Digital Marketing
At the company for 11 years

Hiring activity

Open marketing jobs over time

18 open now

Headcount trend

Company growth over the last 12 months

Headcount +23.2% year over year

Funding

0

Audience

Monthly website visitors
12.8K
Month over month-21.5%
Quarter over quarter-5%
Top sourceDirect (54.3%)
Ad budget per month$0.0
Average search rank40
Traffic source mix
Direct
54.3%
Search
27.8%
Social
10%
Referral
6.2%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

16.8K

12-mo growth

+74.1%

Monthly growth

+9.3%

Links

trovebrands.comLinkedInCrunchbaseX (Twitter)

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Open positions18 open marketing positions

Marketing Project Coordinator- Owala

Trove Brands

Lehi, UT (On-site)

In-houseEntry level1+ years exp.
3 days ago

International Marketing Specialist-ANZ

Trove Brands

Utah, USA (On-site)

In-houseMid level5+ years exp.
5 weeks ago

International Marketing Specialist-Canada

Trove Brands

Utah, USA (On-site)

In-houseMid level
5 weeks ago

International Amazon Content and Growth Specialist

Trove Brands

Lehi, UT (On-site)

In-houseFull-timeMid level
4 months ago

Amazon Content and Growth Specialist

Trove Brands

Lehi, UT (On-site)

In-houseFull-timeMid level
5 months ago

Associate SEO & GEO Manager

Trove Brands

Lehi, UT (On-site)

In-houseFull-timeMid level2+ years exp.
5 months ago
View all 18 jobs

Trove Brands insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2000
Headquarters
Lehi, Utah
Employees
201-500
23.2% growth last 12mo
Marketing team
77
22% of company
32 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 23.2% last 12 months · More mature · Recently funded
Trend
2022-11-28 -> 2025-11-24
Headcount (12 months)
+23.2%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
12.8K
Month over month-21.5%
Quarter over quarter-5%
Top sourceDirect (54.3%)
Traffic source mix
Direct
54.3%
Search
27.8%
Social
10%
Referral
6.2%
Paid referral
1.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 779 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-86
Ad budget per month
$0.0
Average search rank
40

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

16.8K

12-mo growth

+74.1%

Monthly growth

+9.3%

Job openings

Shows open jobs, growth, and role changes.

Main result
15 open jobs
Open jobs trend: 0%
Trend
2024-04-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
marketing: +1%
Latest open role
Video Production Specialist, Social

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 2.9 years.

Founder or CEO

Saved founder and CEO profiles.

Nicole Johnston
Chief Executive Officer
Michael Sorensen
Michael Sorensen
CEO

Marketing team size

Shows saved marketing team size.

77
22% of the company • 32 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 77.

Marketing leadership

Shows saved marketing leaders.

Justin Lake
Justin Lake
Director of Brand Experience
Kevin Brimhall
Kevin Brimhall
Senior Director of Brand Strategy
Taylor M.
Taylor M.
Director, Content & Community
Chase Waters
Chase Waters
Senior Director of Digital Marketing