International Marketing Specialist-ANZ

Utah, USA (On-site)

Salary Not AvailableMid Level5+ years exp

Posted 5 weeks ago

Job Summary

Own and drive the regional marketing engine from go-to-market strategy and launches to analytics and training, collaborating across product, creative, and sales to maximize impact in regional retail and DTC channels.

  • Own go-to-market strategy and brand positioning across regional retail and DTC.
  • Lead product/category launches and campaign planning.
  • Translate performance data into strategy and enable sell-in and post-launch success.

Job Description

Responsibilities

  • Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
  • Lead product and category launches, including merchandising narrative and campaign planning.
  • Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
  • Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
  • Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
  • Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
  • Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages.

Requirements

  • We're looking for a strategic, collaborative thinker who knows how to turn ideas into execution — and insights into impact.
  • Bachelor's degree in Marketing, Business, or equivalent experience.
  • 3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
  • Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must.
  • Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
  • Proven track record of leading cross-functional product launched.
  • Commercial acumen and familiarity with both retail and direct-to-consumer models
  • Excellent communication and storytelling skills — with an ability to simplify and clarify
  • Data-fluent, with the ability to translate performance metrics into strategy

Preferred

  • International experience/familiarity with the ANZ region

Benefits

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands

We’re Trove Brands—home to iconic brands like BlenderBottle®, Owala®, and Whiskware®.We design, build, and deliver patented, best-selling products that elevate everyday life. From hydration to nutrition to kitchen creativity, our brands are found in over 90,000 retail locations and more than 90 countries worldwide.We believe in the power of bold ideas, world-class design, and products that don’t just work—they spark joy.Explore our world:blenderbottle.com | owalalife.com | avana.com | whiskware.com

Founded in 2000
Lehi, Utah, USA
345 employees (77 in marketing)

Salaries

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 743 salaries.

See all Trove Brands salaries

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
27.8%
Direct
54.3%
Referral
6.2%
Social
10%
Paid
1.5%

Headcount Trend

Current headcount: ~345

International Marketing Specialist-ANZ

Trove Brands · Utah, USA · On-site