Associate Programmatic Strategist

Responsibilities

• Develop, launch and optimize cross-channel campaigns while building expertise and mastering leading Programmatic ad platforms (DSPs) such as the Trade Desk, Google Display & Video 360, PulsePoint, and others.
• Provide reliable and accurate campaign reporting on a daily, weekly, and monthly schedule
• Closely monitor real-time campaign data, identify issues or opportunities, and make optimization changes to improve campaign performance and scalability.
• Launch, manage, and optimize Programmatic campaigns across multiple platforms. Assist in the development of tactics and bidding strategies in buying platforms such as Trade Desk, Google Display & Video 360, PulsePoint, and others.
• Learn the basics of ad operations to ensure all creative specs and implementation are in compliance with policy
• Collaborate with external partners and the internal analytics team to resolve any technical or quality issues
• Perform monthly accruals, accounting, and update campaign spend projections
• Write POVs and summaries of key industry events, conferences, and partner updates.
• Develop technical skills in digital ad platforms, including ad servers, DSPs, audience data partners, brand safety providers, and more.

Requirements

• At least 3 months of work or internship experience, preferably in media planning and buying
• Strong interest in Digital Media
• Strong problem-solving and analytics skills. Experience in Google Analytics a plus.
• Advanced computer skills (Excel, PowerPoint, Word, Google Suite). Comfortable with formulas (Vlookup, etc), pivot tables, chart creation, and template building
• Experience in learning and mastering an advanced software platform
• Desire to work on some of the most exciting pharma and e-commerce brands
• Digital advertising certifications and experience (Google Ads, Trade Desk, etc.) a plus
• Bachelor’s Degree or equivalent, preferably in a quantitative or analytical-related field