Associate Product Marketing Manager

New York City, NY (Hybrid)

$151K/yr – $167K/yrMid Level3+ years expSalaried Ft

Posted 10 days ago

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Job Summary

Own go-to-market enablement and content strategy, coordinating product launches, training materials, and a maintained content library while ensuring high-quality, up-to-date assets across Sales, CS, and Marketing.

  • 3-5 years of experience in product marketing or sales enablement with cross-functional launch support.
  • Financial services experience and proven ability to create and organize customer-facing materials.

Job Description

Responsibilities

  • Go-to-Market Support : Work closely with PMMs on coordination of product launches and development of new enablement materials -- including one-pagers, FAQs, and training materials such as videos that help ensure cross-functional readiness across Sales, Customer Success, Sales Engineering and the broader Marketing team.
  • Sales Enablement Library & Content Governance : Continuously improve content organization, discoverability, version control, and more so that GTM teams can easily find the latest approved materials. Make routine updates to materials when needed.
  • Content Development & Upkeep : Create and maintain product marketing content including product webpages, tutorials, blog posts and product newsletters.
  • Success Looks Like: Product marketing assets stay fresh, accurate, and up to date.
  • Success Looks Like: GTM teams are consistently enabled with high-quality resources.
  • Success Looks Like: GTM teams always know where to find the right content.

Requirements

  • 3-5 years of full-time experience in Product Marketing or Sales Enablement.
  • Financial services experience either at a financial institution (buy-side or sell-side) or at a company selling into investment firms.
  • Supporting product launches or go-to-market initiatives in a cross-functional environment.
  • Creating, maintaining, and organizing customer-facing materials.
  • Strong project management and organizational skills, with exceptional attention to detail.
  • Excellent communication skills, with the ability to simplify complex concepts into clear, compelling messaging.

Preferred

  • Experience with AI-powered financial workflows is a strong plus.
  • Familiarity with knowledge management, content management, or sales enablement platforms.
  • Experience working in a startup or high-growth environment.
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Daloopa

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Founded in 2019
New York, New York, USA
411 employees (7 in marketing)
59% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
78K
Traffic Source Mix
Search
35.6%
Direct
52.9%
Referral
8.6%
Social
1.4%
Paid
1%

Headcount Trend

Current headcount: ~411

Marketing Team

Marketing Team Size
6 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$54.4M
Last Raise
$13M
Series Unknown, 8 months ago

Funding History

  • Jul 2025
    Series Unknown • $13M
  • May 2024
    Series B • $18M
  • Jul 2021
    Series A • $20M

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