Responsibilities

• Support the North American product marketing strategy and NPD roadmap for an assigned channel that align with Blueair’s strategic growth pillars.
• Develop and execute go-to-market (GTM) plans
• Lead and execute channel initiatives as part of the annual business plan, such as SKU extensions, commercial alignment and lead project management for OTIF.
• Manage the full product lifecycle for the assigned channel — from launch readiness through Phase-In / Phase-Out (PIPO) decisions.
• Own category-level P&L and work cross-functionally to ensure sustainable, profitable growth.
• Serve as the product expert and primary point of contact for internal and external stakeholders for the assigned channel.
• Provide product training and launch support to cross-functional teams and customer-facing partners.
• Lead launch management for new product introductions (NPIs) and line extensions within the assigned channel, ensuring launches are delivered on time.
• Conduct post-launch evaluations and present quarterly portfolio performance reports with actionable insights to leadership.
• Partner with the Global Product Marketing managers to regionalize new concepts for the NA market.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in product marketing or product management in a B2C environment, consumer durables or CPG categories is required.
• Demonstrated experience owning a product portfolio or category, including launch management and lifecycle decisions.
• Strong analytical skills with the ability to translate market and data analysis into actions
• Solid commercial acumen with experience developing business cases or managing product-level P&Ls.
• Excellent project management skills with the ability to manage multiple simultaneous workstreams.
• Strong written and verbal communication skills, including experience presenting to leadership.
• High degree of independence, resourcefulness, and personal accountability.

Benefits

• Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.