Blueair logo

Blueair

Brand

2.9

Company overview

Blueair is a global air wellness brand dedicated to enhancing health and well-being by creating cleaner, fresher, and healthier indoor environments. Founded in Sweden in 1996, Blueair has been at the forefront of air wellness innovation, developing advanced solutions that go beyond purification to improve overall indoor air quality. From reducing airborne pollutants and allergens to optimizing humidity and promoting better breathing, Blueair’s award-winning innovations are designed to support a holistic approach to well-being. With a commitment to innovation, sustainability, and thoughtful design, Blueair makes air wellness accessible to all. Learn more at www.blueair.com and follow Blueair on Instagram and TikTok.
Founded in 1996
Stockholm, Stockholm County, SWE
154 employees (17 in marketing)
www.blueair.com
17% recommend to a friend
12% positive business outlook

Salaries

Typical salary range

$105,000 – $135,000

/ yr

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People

Founders

Gheorghe Racaru
CEO
LinkedIn

Hiring contacts

Eva Persson
Eva Persson
Head of HR
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +2% year over year

Audience

Monthly website visitors
451.6K
Month over month+2.3%
Quarter over quarter+51.3%
Top sourceDirect (46.6%)
Ad budget per month$80.5K
Average search rank50.6
Traffic source mix
Direct
46.6%
Search
44.3%
Referral
5.3%
Social
2.4%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

24.4K

12-mo growth

+16%

Monthly growth

+2.3%

News

Links

www.blueair.comLinkedInCrunchbaseX (Twitter)
Glassdoor