Responsibilities

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
• Own campaign management and execution of personalized media plans for this target audience that result in positive gains for our clients is core to success
• In addition, The Associate Media Director will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need deep experience in being hands on within a trading desk environment
• Media Strategy
• Media Planning