Associate Media Director

Requirements

• 6+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
• Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors, and you're comfortable working within legal and compliance review processes
• Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence
• Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution, and experience applying them to real budget decisions
• Comfort with AI-powered workflows: you regularly use generative AI and AI-enabled planning tools to accelerate research, analysis, and deliverables, and you're curious about where the technology is headed
• Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships, with enough platform knowledge (e.g., LinkedIn, Meta, Google, DV360, The Trade Desk) to direct and pressure-test activation
• Experience managing multi-million-dollar media budgets and media vendor relationships
• Fluency with media research and planning tools (e.g., MRI-Simmons, Kantar, Pathmatics, MediaRadar, GWI)
• Experience supervising and developing junior team members
• Excellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholders

Preferred

• Experience reaching financial advisors and institutional audiences, including advisor-focused platforms, financial trade publications, and thought-leadership content programs
• Experience with demand generation, account-based marketing, and intent data platforms (e.g., 6sense, Demandbase, Bombora)
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Experience building or using AI assistants, agents, or automations within media planning and reporting workflows