Associate Media Director, at Mile Marker | New York, USA | $95K/yr – $115K/yr

Mile Marker

Associate Media Director,

New York, USA (Hybrid)

$95K/yr – $115K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end media strategy and client engagements across multi-channel campaigns to drive growth and measurable outcomes.

Own strategy, planning, and coordination across Digital, Traditional, and Biddable media.
Must-have: 6-9 years of media planning/buying with hands-on agency experience.
Standout: Strong ability to translate client goals into data-driven media recommendations.

Job Description

Responsibilities

Drive the development of innovative media strategies to propel brand growth, turning insights into actionable plans
Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
Ability to see how performance and brand media come together, using that understanding to create and present full-funnel media goals, objectives, and success metrics
Own the success of client media engagements, providing effective communication, project management, and creative problem-solving
Act as a point of contact with AdTech partners, inventory suppliers, and data providers
Coordinate with Digital, Traditional, Biddable, and Analytics teams to enhance campaign effectiveness and maximize conversion.
Translate client goals into compelling and well-supported media recommendations & strategies, ensuring alignment with target audiences.
Craft and execute media plans, including skilled negotiation and media buying.
Manage strategic planning processes, including budget allocation and persuasive presentation creation.
Oversee the development of tactical plans from RFP to final presentation, ensuring precision and creativity.

Requirements

6-9 years media planning/buying.
2+ years experience at a hands-on agency
3+ Years managing & mentoring media planning & buying teams
Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
Working knowledge of DTC, OTC and CPG verticals a plus
Ability to organize and prioritize work and deliver with a sense of urgency
Ability to operate in undefined areas (gray areas) with the ability to adapt to changing priorities and multiple tasks
Ability to work autonomously yet seek counsel when necessary
Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail

Preferred

Working knowledge of DTC, OTC and CPG verticals a plus
Hands-on experience managing & mentoring media planning & buying teams
2+ years experience at a hands-on agency
3+ Years managing & mentoring media planning & buying teams
Strong experience optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA

89 employees (38 in marketing)

milemarkeragency.com