Optum Media Strategy Lead - Remote
UnitedHealthcare
Minnetonka, MN (Remote)
$92K/yr - $164K/yrIn-houseFull-timeSenior level7+ years exp.
12 hrs ago
Associate Media Director
Carbondale, CO (Hybrid)
$80K/yr – $100K/yrSenior Level5+ years expFull time
Posted 2 hrs ago
Job Summary
Own and lead multi-account media strategy and client relationships, driving end-to-end execution, budgeting, and measurement in collaboration with analytics to turn insights into investment decisions.
Job Description
Responsibilities
- Lead strategy and client relationships on 3 to 5 accounts, owning media results and client health on each
- Build and present full-funnel media strategies that connect brand, performance, and community to business goals
- Own budget strategy, including forecasting, allocation, pacing, and reconciliation
- Direct account teams and channel partners, keeping execution on strategy and on pace
- Manage and develop one to two Media Strategists or Media Coordinators
- Partner with analytics on measurement plans and turn results into investment decisions and present performance to clients
- Track team hours in Harvest and support SOWs, renewals, and new business pitches
- Grow vendor and publisher relationships, negotiating for preferred rates and added value
- Share learnings and best practices across the Media team and contribute to department process development.
Requirements
- Bachelor's degree or equivalent experience
- 5-8 years of relevant paid media experience, with depth in brand or performance channels
- 4+ years leading client relationships, agency side preferred
- Experience mentoring or training other media team members; formal management experience is a plus
Preferred
- Advanced measurement experience, including incrementality testing, MMM, or attribution
- Fluency in growth metrics such as CAC, MER, iROAS, and LTV:CAC
- Experience leading new business pitches or RFP responses
- Experience with retail media, programmatic, or CTV platforms such as Amazon Ads or The Trade Desk
- A love of the outdoors
- A sense of humor
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401 (k) match
- Wellness benefit
- Professional development/education assistance
- Paid volunteer hours
- Parental leave
- Flexible schedule
- Company-wide offsites
Backbone Media
At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,266 salaries.
Marketing Team
Marketing Team Size
71 (65% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
5
Traffic Signals
Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%
Headcount Trend
Current headcount: ~108
Links
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