Associate Marketing Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Irvine, CA (On-site)

$94K/yr – $152K/yrMid Level3+ years expInternship

Posted 10 hrs ago

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Job Summary

Own and shape upstream strategy for PFA technologies, lead market insights and evidence plans, and align cross‑functional teams on concepts, launches, and adoption.

  • Own strategic support for upstream planning and VOC/insights
  • Build market models, forecasts, and value propositions
  • Align with R&D, clinical affairs, and downstream marketing

Job Description

Responsibilities

  • Strategic support for upstream planning
  • Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics.
  • Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways.
  • Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings.
  • Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
  • Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions.
  • Support R&D during concept exploration, feasibility assessments, and trade‑off analyses.
  • Contribute to value proposition development and build sections of business cases and pricing inputs.
  • Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement.
  • Work with downstream marketing to ensure early positioning and launch readiness alignment.

Requirements

  • Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
  • 3–5 years’ experience in medical devices or related healthcare industry.
  • Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.
  • Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
  • Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
  • Strong cross‑functional collaboration and communication skills; ability to influence peers and senior stakeholders.

Preferred

  • MBA or relevant advanced degree.
  • Experience in upstream/strategic marketing, product management, or early-stage product development.
  • Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
  • Experience supporting global product initiatives or engaging with international markets.
  • Comfortable working in ambiguity and contributing to clarity in early‑stage innovation programs.

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
  • For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
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