Associate Marketing Manager, GTM Calendar - Old Navy

Responsibilities

• Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing, providing a clear daily view of Brand, Product and Promotional messaging across the customer experience.
• Partner with team to connect Brand storytelling, Product priorities and flow, Promotional messaging and promotional activity into one integrated view, ensuring the total customer message is cohesive and aligned to business priorities.
• Partner with team to ensure product priorities and key category opportunities are appropriately represented in the GTM calendar and ladder to seasonal and annual financial plans.
• Maintain the detailed Promotional Plan calendar and ensure Promotional activity is accurately integrated into the broader consumer-facing GTM plan.
• Own and maintain critical GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists and other core planning tools.
• Establish and maintain call dates, decision points and key milestones, ensuring teams understand when decisions need to be made and the inputs required to keep the GTM process moving.
• Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps and dependencies across Brand, Product and Promotional activity.
• Maintain visibility to the relationship between product flow, financial priorities, Promotional moments and marketing support, surfacing opportunities or gaps where the consumer-facing plan may not fully support business needs.
• Partner with Promotional Planning to ensure changes to promotional strategy, product priorities and business needs are quickly and accurately reflected in the GTM calendar and communicated to relevant partners.
• Support seasonal and midseason planning processes by tracking key deliverables, decisions and actions from initial planning through in-market execution.

Requirements

• Exceptional attention to detail with accuracy/clarity of record-keeping (ability to synthesize/streamline information so easily understood)
• Ability to work independently and proactively takes initiative
• High-energy level and ability to work in fast-paced environment; comfortable with ambiguity
• Curious, inquisitive & eager to learn
• Strong written and verbal communication skills
• Proficiency in Excel, Smartsheet

Benefits

• - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• - One of the most competitive Paid Time Off plans in the industry.*
• - Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• - Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• - Employee stock purchase plan.*
• - Medical, dental, vision and life insurance.*
• - See more of the benefits we offer.
• - For eligible employees