Associate Marketing Manager, CRM

Responsibilities

• Our audience and first-party data give you room to test fast and act on what you learn.
• You build and launch real campaigns and journeys, from segmentation through analysis, with exposure to senior leadership.
• Braze as our enterprise engagement platform, with a dedicated Data and Analytics partnership.
• You learn alongside Product, Editorial, and Engineering and see how customer experiences are shaped, not just the messages.
• Contribute to engagement strategy across onboarding, habit formation, re-engagement, and loyalty for our news audience.
• Help track and drive progress against engagement targets, such as click-through, return visits, and content consumption driven by owned channels.
• Build, QA, and launch multi-channel campaigns, newsletters, and automated journeys in Braze (Canvas, Segments, Connected Content, Liquid, Catalogs, Content Cards) across email, push, and in-app.
• Help develop and maintain segments from demographic, behavioral, and first-party data, and work with Data and Engineering to power personalization.
• Set up and run A/B and multivariate tests, and summarize results and learnings, including flagging tactics that are not working.
• Build reporting and analysis that shows what is working, what is not, and what to try next.

Requirements

• 2+ years of CRM, email, lifecycle, or engagement marketing experience; news, media, or other high-frequency digital product experience is a plus
• Hands-on experience building and managing campaigns or journeys in Braze or a comparable platform (Iterable, Salesforce Marketing Cloud, Klaviyo, etc.)
• Working knowledge of segmentation, personalization, and lifecycle marketing
• Familiarity with marketing automation and AI-enabled tools, with sound judgment about where human oversight is needed
• Ability to interpret performance data and turn it into optimization recommendations focused on engagement and audience growth
• Strong organizational skills and comfort managing multiple tasks at once
• Clear communicator who works well with both technical and non-technical partners
• Braze experience specifically, including Connected Content and Liquid
• Experience in news, media, publishing, or streaming, ideally in a fast-paced newsroom environment
• Working knowledge of SQL or BI tools (Looker, Tableau, etc.) and analytics platforms (GA4, Adobe Analytics)

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.