Digital Marketing & CRM Manager

Responsibilities

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.
• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.
• Build and manage automated customer journeys through Salesforce Marketing Cloud.
• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.
• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.
• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.
• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Requirements

• 4–7+ years of hands-on digital marketing, email marketing, or marketing automation experience.
• Proven ability to independently plan, execute, and measure successful marketing campaigns.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar.
• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and campaign analytics.
• Proficiency in Canva, Microsoft 365, AI tools (ChatGPT, Claude), and project management platforms such as Monday.com.
• Excellent communication, organization, and interpersonal skills, including conflict resolution and cross-functional collaboration.
• Experience with Salesforce CRM, Salesforce Commerce Cloud, B2B e-commerce, and B2B marketing preferred.

Benefits

• Medical, dental, and vision insurance
• 401(k) with employer match
• Paid time off + paid holidays
• Pet insurance options
• Life insurance