Associate Manager, Social Media - WIRED

Responsibilities

• Write, schedule, and optimize daily posts across multiple platforms, including Instagram, TikTok, Facebook, X, and Bluesky
• Write social video scripts and work with journalists to shoot videos in-office and, occasionally, on location.
• Craft clear, accurate, and compelling social copy that adapts WIRED articles into Threads, Instagram carousels, and other platform-specific formats
• Partner closely with editors and reporters to roll out major packages, scoops, and breaking news across social platforms
• Create and/or build creative assets tailored to each platform, including images, short-form video, and text-forward formats
• Ensure posts are optimized for performance and consistently tracked, analyzed, and reported on
• Brainstorm new content ideas and test rollout strategies in collaboration with the Audience Development team
• Monitor social conversations and identify opportunities for timely, reactive content that drives engagement
• Collaborate with the social team and editors to refine social headlines, framing, and descriptions

Requirements

• At least 2 years of experience managing social media for a brand, newsroom, or publisher
• Social video experience is a plus
• A deep interest in politics, technology, science, and culture
• Strong editorial judgment about where, when, and whether content should be shared across platforms, particularly in community-driven spaces like Reddit
• Excellent writing and communication skills, with the ability to adapt voice and tone by platform
• A strong understanding of social media trends and how to translate them into effective, on-brand content
• Experience optimizing social content for engagement and/or traffic, informed by performance data
• Comfort working with social analytics and using insights to guide strategy and experimentation
• Experience using social publishing, scheduling, and analytics tools
• Familiarity with WIRED’s journalism, audience, and voice

Benefits

• In addition to salary and a generous employee benefits package.