Associate Manager, Social Media

Responsibilities

• Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
• Schedule and publish posts across all social media channels
• Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
• Lead ideation, planning, and content capture for dedicated social shoots, while identifying and capturing BTS opportunities on larger campaign productions
• Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
• Reflect brand tone and voice across all social touchpoints, in both captions and content
• Pull data for monthly and quarterly social reporting, analyzing performance to identify key learnings, actionable insights, and recommendations for future content
• Collaborate on social campaign recaps and use findings to tailor go-forward strategies
• Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
• Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels

Requirements

• 2+ years of social media experience, ideally at a beauty, fashion, or lifestyle brand
• A strong creative point of view and demonstrated ability to develop engaging, social-first content
• Excellent copywriting skills and the ability to bring a distinct brand voice to life across platforms
• Strong understanding of social analytics, with the ability to interpret performance and translate findings into actionable recommendations
• Demonstrated ability to independently manage projects, prioritize competing deadlines, and proactively communicate progress and roadblocks
• Exceptional attention to detail, sound judgment, and the ability to deliver accurate, polished work with minimal oversight
• Strong cross-functional communication skills and confidence working with external partners
• Deep familiarity with Instagram, TikTok, emerging social trends, and platform best practices
• Familiarity with social media management and asset management tools, such as Sprout, Dash, or similar platforms
• Reliability, resourcefulness, and a strong sense of urgency, with an understanding that social media is at the frontlines of consumer communication

Benefits

• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)