Senior Digital Marketing & Social Media Manager (Hybrid, Washington DC)

Responsibilities

• Independently manage paid advertising campaigns from strategy and setup through launch, optimization, reporting, and ongoing recommendations
• Demonstrate extensive hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, YouTube advertising, and related platforms
• Personally build and manage campaigns, ad sets, audiences, targeting, placements, budgets, and creative variations
• Develop paid advertising strategies aligned with client objectives, target audiences, and marketing budgets
• Manage multiple active advertising accounts simultaneously, making independent decisions regarding campaign performance and optimization
• Execute audience segmentation, retargeting, A/B testing, creative testing, and budget allocation
• Understand paid search, paid social, display, and video advertising and how these channels support broader marketing objectives
• Utilize Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, conversion tracking, and UTM parameters to measure campaign performance
• Monitor and analyze KPIs including CTR, CPC, CPM, CPA, ROAS, conversions, and other relevant performance metrics
• Identify underperforming campaigns, troubleshoot issues, and implement strategic improvements

Requirements

• 5+ years of relevant professional experience in digital marketing, including substantial hands-on experience managing both organic social media and paid advertising campaigns
• Demonstrated experience personally building, launching, managing, and optimizing paid advertising campaigns through Meta Ads Manager and Google Ads (GA4), with additional experience across TikTok Ads Manager, LinkedIn Campaign Manager, and YouTube advertising
• Experience independently managing multiple client accounts, preferably within a marketing agency environment
• Demonstrated ability to manage client relationships, lead meetings, communicate performance results, and provide strategic recommendations
• Strong understanding of digital advertising strategy, campaign objectives, targeting, retargeting, conversion tracking, budget management, and optimization
• Proficiency with GA4, platform analytics, performance reporting, and digital marketing measurement
• Ability to develop integrated marketing strategies that connect organic social media, paid advertising, content, and broader business objectives
• Demonstrated experience creating visually compelling, cohesive social media feeds and translating brand guidelines into a distinctive digital presence
• Experience developing social-first content and creative assets for both organic and paid digital campaigns
• Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software

Preferred

• Knowledge of AI tools and their applications within digital marketing and creative workflows
• Proficiency with GA4, platform analytics, performance reporting, and digital marketing measurement (if not in requirements)

Benefits

• Flexible hybrid work environment
• 14 business days of Paid Time Off
• Medical and dental coverage through a standard Blue Cross Blue Shield plan
• Discretionary retirement contributions may be offered toward an individual retirement account
• Professional development and certification opportunities
• Direct collaboration with the founder
• Significant autonomy over assigned client accounts
• Clear opportunity for increased responsibility and leadership as Sloane Strategy grows