Associate Manager, Product Marketing -Everyday Value

Plano, TX (Hybrid)

$105K/yr – $111K/yrMid Level4+ years expFull time

Posted 8 days ago

Job Summary

You will own the Value portfolio from design to national execution, leading Design + Deploy, Discover support, and cross‑functional readiness to optimize and scale value platforms.

  • Lead program design, testing, and rollout across group, individual, and snacking occasions
  • Build and manage roadmaps, requirements, and cross‑functional execution
  • Translate inputs into actionable optimization briefs and scalable platforms

Job Description

Responsibilities

  • Primary accountability: Win today by optimizing and scaling proven everyday value platforms.
  • 4Ds ownership: Lead Design + Deploy; support Discover.
  • 1. Own the Value portfolio
  • • Own the value calendar and offer architecture across group, individual and snacking occasions.
  • • Lead proven value platforms, from program design through national execution.
  • • Translate consumer, category, macro and competitive inputs into clear optimization actions and future briefs.
  • • Maintain a prioritized roadmap that balances near-term business needs with a healthy pipeline of scalable value platforms.
  • 2. Build commercially strong programs
  • • Drive the test design, forecast and business case recommendations grounded in sales, transactions, mix, profitability and operational feasibility, in partnership with key x-functional partners.
  • • Define the consumer proposition, product or bundle architecture, naming, positioning, packaging, merchandising and channel strategy.

Requirements

  • BA or BS degree required.

Preferred

  • MBA preferred.
  • Experience with established CPG brands or in QSR / restaurants preferred.
  • Mindset & attributes: Curious, resourceful and adaptive as consumer and competitive conditions change.
  • Collaborative leader who invites different perspectives and builds trust.
  • Strategic thinker who can connect details to broader business outcomes.
  • High standards, positive energy and a bias for action.
Yum! logo

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Salaries

Posted range

$105K/yr – $111K/yr

Taken straight from the job posting.

The middle of this range ($108K) is 9% below the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $101K and $145K. Based on 453 salaries.

See all Yum! salaries

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58