Associate Manager, Product Marketing -Everyday Value

Responsibilities

• Own the Value portfolio
• Own the value calendar and offer architecture across group, individual and snacking occasions.
• Lead proven value platforms, from program design through national execution.
• Translate consumer, category, macro and competitive inputs into clear optimization actions and future briefs.
• Maintain a prioritized roadmap that balances near-term business needs with a healthy pipeline of scalable value platforms.
• Build commercially strong programs
• Drive the test design, forecast and business case recommendations grounded in sales, transactions, mix, profitability and operational feasibility, in partnership with key x-functional partners.
• Define the consumer proposition, product or bundle architecture, naming, positioning, packaging, merchandising and channel strategy.
• Identify risks, trade-offs and decision points early. Make clear recommendations to the Director, Value and cross-functional leaders.
• Prepare programs for key stage gates, including test alignment, authorization, supply deadlines and national scale decisions.

Requirements

• BA or BS degree required; MBA preferred.
• 4+ years of relevant marketing, product, category or commercial experience preferred.
• Experience with established CPG brands or in QSR / restaurants preferred.
• Demonstrated experience managing complex cross-functional programs from strategy through execution.
• Strong commercial judgment with the ability to connect consumer value, pricing, sales, transactions, profitability and operational feasibility.
• Strong analytical, problem-solving and program management skills.
• Clear written, verbal and presentation skills with the ability to influence across functions and with franchisees.
• Ability to translate data and learning into specific recommendations, owners and next steps.
• Comfort working independently and collaboratively in a fast-moving environment.
• Genuine passion for food, customer experience and building repeatable growth platforms.

Preferred

• Ba or BS degree required; MBA preferred.
• 4+ years of relevant marketing, product, category or commercial experience preferred.
• Experience with established CPG brands or in QSR / restaurants preferred.
• Demonstrated experience managing complex cross-functional programs from strategy through execution.
• Strong commercial judgment with the ability to connect consumer value, pricing, sales, transactions, profitability and operational feasibility.
• Strong analytical, problem-solving and program management skills.
• Clear written, verbal and presentation skills with the ability to influence across functions and with franchisees.
• Ability to translate data and learning into specific recommendations, owners and next steps.
• Comfort working independently and collaboratively in a fast-moving environment.
• Genuine passion for food, customer experience and building repeatable growth platforms.