Associate Manager, Media Strategy

Responsibilities

• The Associate Manager, Media Strategy will support the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands.
• Work closely with the Media Managers to develop media strategies/plans to deliver on brand marketing goals.
• Support the monthly budget management and tracking process and manage the campaign launches across channels.
• Support the development and tracking of creative across brands.
• Review media performance and make recommendations on optimizations to the plans.
• Develops and implements digital marketing strategies to promote the organizations products and services through online channels, increasing exposure and driving business from target audiences.
• Manages the execution of digital marketing programs, analyzing their effectiveness to optimize performance.
• Establishes and maintains relationships with search engines and portal sites to align with digital goals, while tracking website usage trends, including visitor quality and advertising campaign impact.
• Creates and maintains engaging website graphic designs and layouts that reflect the organizations brand identity, ensuring up-to-date product information is easily accessible to customers.
• Additionally, may oversee social media marketing and online community management to enhance customer engagement and drive traffic to company websites.

Requirements

• BA/BS degree required
• Understanding of Search, Social, and Programmatic media
• Proven ability to develop operational plans to support enterprise and brand level strategy development;
• Experience in healthcare marketing preferred
• Agency/ Marketing / IT background preferred
• Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner
• Strong knowledge of digital strategy development, digital strategies, channels and measurement / analytics.

Preferred

• 6 years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods;

Benefits

• health care, vision, dental, retirement, PTO, sick leave, etc.