Associate Media Director, Brand

Responsibilities

• Lead brand media strategy and planning across multiple client accounts, connecting channel choices directly to client business objectives
• Serve as the primary media lead in client meetings, presenting plans, recommendations, and results to senior client stakeholders
• Partner with the Performance Media team to build every plan as one integrated system, aligned to a single business outcome
• Contribute media landscape and channel insight to strategy briefs, working with Account, Strategy, and Creative from the earliest stages of planning
• Oversee end-to-end campaign delivery, from planning and negotiation through trafficking, pacing, billing, and reporting
• Lead vendor negotiations for rates, positioning, added value, and custom opportunities
• Define KPIs and measurement frameworks for brand campaigns, and translate results into clear optimization recommendations
• Own quality control on plans, estimates, insertion orders, and reports produced by your team
• Manage and develop Media Planners: set goals, delegate, review work, conduct performance reviews, and provide input on promotion and compensation
• Support the Director of Brand Media on new business, from strategic ideation through plan development and pitch presentation

Requirements

• Bachelor's degree or equivalent experience
• 7–10 years of media or advertising agency experience
• Proven experience leading integrated brand media plans across multiple accounts and both traditional and digital channels
• Experience planning and buying local and regional broadcast, audio, and OOH alongside national digital campaigns
• Healthcare or health system media experience strongly preferred
• Experience managing and developing planners, including performance reviews
• Fluency in media measurement and analytics, with a track record of using data to drive optimization
• A track record of gaining trust through sound judgment, including under pressure
• Experience partnering with performance media counterparts to build integrated plans across brand and performance
• Strong presentation skills, with the ability to translate media strategy for senior client audiences

Benefits

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs