Vice President, Growth Planning (Media Strategy and Insights)

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Facilitate research that derives valuable insights into the client's business
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
• Analyze client’s audience strategies and work with internal groups to lead business case development
• Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years of experience in media planning/strategy with progressive levels of responsibility
• 7+ years of previous management experience
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs
• Pitch experience with proven track record
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership ability to drive team to deliver results

Benefits

• Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)