Senior Media Planner, Performance

Responsibilities

• Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
• Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
• Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
• Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch
• Implement and monitor tracking of KPIs and overall ROI
• Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
• Construct and deliver detailed reports every month and present them to clients
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Partner with the Brand Media team so brand and performance tactics run as one plan
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority

Requirements

• Bachelor's degree, or equivalent experience
• 3-4 years of advertising or media agency experience, with hands-on performance media management
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written and verbal communication skills, with the ability to communicate across all levels of employees, partners, and clients
• Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment
• G Suite (Sheets, Docs, Slides)
• Microsoft Office (Word, PowerPoint, Excel)
• Paid search platforms (Google Ads, Microsoft Advertising)

Preferred

• Experience guiding or reviewing the work of junior planners

Benefits

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs