Associate Manager, Global Marketing Communications

New York City, NY (On-site)

$80K/yr – $105K/yrMid Level3+ years expFull time

Posted 18 hrs ago

Job Summary

Own and drive global marketing communications across key product categories, collaborating with analytics, strategy, and creative teams to brief, plan, localize, and execute campaigns that align with strategy and measure ROI.

  • Lead development of briefs and calendars aligned to global and market needs
  • Partner with analytics to inform strategy and optimize campaigns

Job Description

Responsibilities

  • Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership
  • Support the development of Global marketing and communication plans for key product categories to increase global market share
  • Partner with Marketing Analytics team to maintain Marketing Communications KPI dashboard, utilizing insights to make strategic recommendations to markets
  • Manage Global Marketing Communications messaging calendar
  • Develop campaign briefs in partnership with Director, Global Marketing Communications + Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.
  • Own development of Campaign Asset Checklist, partnering with cross functional + market stakeholders to ensure alignment to creative brief
  • Partner closely with Product Innovation + Creative teams to incorporate lower-level product messaging and claims throughout key campaign touchpoints
  • Support the creation of North America channel creative briefs on a quarterly basis
  • Partner with Social Media Coordinator to manage execution of Organic Social Media brief and day to day communication with Global Creative team
  • Support targeted Test + Learn programs, capturing clear KPI’s to measure program success against objectives

Requirements

  • 3-5+ Years of Experience in digital marketing, brand marketing, or strategy at a brand or agency
  • Knowledge of global beauty industry and landscape
  • Strong knowledge of social media, influencer, and media landscape
  • Experience with retail, instore marketing
  • Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
  • Experience working with commercial teams
  • Clear, confident, and compelling communication (both verbal and written skills)
  • Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
  • Ability to anticipate obstacles and quickly generate alternate solutions or ideas
  • Proven ability to build relationships and work effectively in a highly cross-functional team

Benefits

  • Training & Development and Culture - Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development - Opportunities for networking and building relationships with LVMH Community and Network - Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
  • Mental Health Support - Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP) - Free 24/7 confidential mental health support
  • Paid Time Off and Flexibility - Flexible paid time off policy inclusive of Summer Fridays
  • Fertility and Family Planning - Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment - Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility - Travel & lodging for those who can’t access care - Back-up dependent Care and Tutoring
  • Fresh and LVMH ‘Perks’ and Discounts - Fresh In-Store Discounts and Gratis - LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc. - Pre-Tax Commuter Benefits through Wage Works - Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
  • Health Care - Medical, dental and vision
  • Retirement And Additional Benefits - 401k with Company Match + Additional Employer Contribution at eligibility
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Fresh

2.3 Glassdoor

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Founded in 1991
New York, New York, USA
4.3K employees (332 in marketing)
22% recommend to a friend

Salaries

Posted range

$80K/yr – $105K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$86K/yr

Most pay falls between $68K and $118K. Based on 961 salaries.

See all Fresh salaries

Marketing Team

Marketing Team Size
171 (4% of company)
Median Career Experience
13 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.2M
Last Raise
$5.2M
Series Unknown, 1 years ago

Funding History

  • Sep 2024
    Series Unknown • $5.2M

Traffic Signals

Monthly Visitors
803.3K
Monthly Google Ads Budget
$244.7K
Traffic Source Mix
Search
33.2%
Direct
57.7%
Referral
4.7%
Social
3.2%
Paid
1.1%

Headcount Trend

Current headcount: ~4.3K
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Associate Manager, Global Marketing Communications

Fresh · New York City, NY · On-site