Associate Discoverability Director, SEO & GEO

Responsibilities

• Supervise execution of standard Organic Search recommendations for improving Organic Search on websites in various stages of development, keyword research utilizing leading industry tools, analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links, comprehensive site audits and competitive analyses, Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others
• Supervise documentation of client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Reviewing and providing feedback on direct reports' monthly organic search performance reports, decks, strategies and other deliverables
• Effective and persuasive presentations (verbal and written) for teams and clients
• Help enterprise clients expand their knowledge and use of search engine optimization and drive internal client adoption
• Attend meetings with other company functions necessary to perform duties and organizational development
• Stay current on the constantly changing search and technology industry
• Participate in new business pitches, RFPs, RFIs, scoping and new or expanded SOWs
• Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans. Motivate direct reports to achieve exceptional results for clients, as well as drive team goal forward to achieve ambitious internal goals.
• Leads day-to-day organic search stewardship for all assigned accounts

Requirements

• Education: Bachelor’s degree minimum, in Marketing, Advertising, Journalism, Business, Technology, English, Linguistics/Language, Communications, Digital/Web/Interactive, Psychology or a related field
• Years of experience: 8 to 10 in SEO, with significant client-facing advisory experience
• Hard skills: Expert SEO including technical SEO; working knowledge of GEO and AI-search visibility; advanced proficiency in Semrush, with familiarity across other organic search tools (Moz, BrightEdge, SearchMetrics and similar); advanced web analytics and Search Console analysis; basic HTML and structured data literacy; AI platforms such as ChatGPT, Gemini and Perplexity; workshop facilitation; public speaking and presentations; roadmap development; Excel; Keynote or PowerPoint; research; time tracking and hours forecasting; basic project management
• Soft skills: Consultation skills, executive presence, stakeholder management across multiple parties (client, partner and agency), strategy, critical thinking and healthy skepticism, prioritization, balancing competing demands, clear scope discipline, collaboration, willingness to educate, patience, resourcefulness, receptiveness to feedback, self-awareness, detail orientation, discretion with confidential client information, lifelong learning and AI exploration

Preferred

• Preferred Qualifications:

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.