Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports
• Ensure all campaigns are executed on time and within budget through effective project management
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels
• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble
• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables

Requirements

• Bachelor's degree; MBA or Master's is a plus
• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
• A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results
• Strong leadership experience overseeing channel leads and guiding overarching strategy
• Experience in marketing and/or media with deep expertise and understanding of the US market
• Creative problem-solving skills and a solutions-oriented mindset
• Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus
• Solid understanding of the media landscape, channels, and measurement
• Strong analytical skills to determine campaign success and market performance

Preferred

• MBA or Master’s is a plus
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus