Responsibilities

• Develop and execute marketing plans for their assigned sports of Women’s Basketball, Volleyball, and Softball
• Oversee all emails, digital advertising, traditional advertising, and community engagement for assigned sports
• Assist and be involved in conversations with the greater Waco area to promote a stronger relationship between community partners to increase attendance and support from local families, youth teams, churches, schools, etc.
• Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports
• Write and send the weekly revenue-generating email series titled SicEMail
• Assist and collaborate with the Bear Foundation on all marketing efforts relating to concerts and events hosted by Baylor University
• Oversee the execution of game day experiences during Football game days
• Conduct surveys for assigned sports to ensure fan and student feedback is being listened to and applied on a game-to-game basis
• Track performance on attendance and revenue for assigned sports, and always being looking to evolve and grow their audience
• Collaborate with staff members who will be executing game day experiences to ensure they are effectively marketed to drive maximum revenue

Requirements

• A Bachelor's degree in Sports Management, Marketing, Communications, or a related field and two years of working in athletics marketing with strong email and advertising experience.
• Highly proficient in Eloqua emails, digital and traditional advertising, and Adobe Creative Suite, and Microsoft Office
• Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred

• A Masters degree is preferred.

Benefits

• As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.