Responsibilities

• Own marketing strategy and budgets: Set priorities, growth targets, and investment plans for both brands. Allocate resources based on performance and customer acquisition economics.
• Drive demand: Lead campaigns across paid media, organic search, content, email, events, and partnerships. Own marketing-sourced qualified pipeline targets and partner with Sales to convert opportunities into revenue.
• Execute directly: Build, launch, troubleshoot, and optimize campaigns as needed, including audience segmentation, workflows, landing pages, and tracking.
• Lead positioning and product marketing: Develop differentiated messaging, launch products, create customer proof, and equip Sales with effective content and competitive insights.
• Strengthen RevOps: Align Marketing, Sales, Customer Success, and Finance on qualification, routing, lifecycle stages, handoffs, attribution, and reporting. Improve CRM and marketing automation workflows, data quality, and funnel visibility.
• Manage performance: Translate revenue goals into pipeline requirements. Track acquisition costs, payback, conversion, and budget performance. Review results regularly and act on gaps.
• Support customer growth: Partner with Customer Success on adoption, cross-sell, expansion, retention, and advocacy.
• Lead a lean team: Set clear ownership and priorities, coach talent, and manage vendors. Use automation and repeatable processes to increase output within budget. Present results and investment recommendations to leadership.

Requirements

• Bachelor’s or Master’s degree in Marketing or a related field
• 10+ years of marketing experience , including leadership of strategy, teams, and budgets.
• Proven pipeline and revenue growth in B2B software, technology-enabled services, or digital marketing.
• Demonstrated RevOps experience spanning Marketing, Sales, and Customer Success, including funnel management, attribution, and forecasting.
• Recent hands-on campaign implementation experience and practical fluency with CRM and marketing automation platforms.
• A track record of delivering growth with small teams and constrained budgets.
• Strong financial judgment and accountability for growth targets, acquisition efficiency, and investment returns.
• Strong positioning, product marketing, team leadership, and cross-functional communication skills.
• Preferred: Multi-brand leadership; automotive technology or vertical SaaS experience; and experience launching products, entering markets, or integrating acquired businesses.

Preferred

• Multi-brand leadership
• automotive technology or vertical SaaS experience
• experience launching products, entering markets, or integrating acquired businesses

Benefits

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account