Responsibilities

• Looking for a strategist operator to own marketing across our direct-to-consumer practice and our B2B lab and licensing divisions. This is a build-and-scale role: you'll align brand strategy and growth with performance media, digital experience, and analytics to drive qualified leads, improve conversion rates, and protect profitability - all while keeping the customer experience at the center.
• Develop and execute the brand marketing strategy across every segment of the business: attracting full-arch and implant patients to Hybridge Dental Implants practices and all future entities. Growing doctor adoption of Hybridge Laboratory services. Oversee a consistent marketing message for the Elmwood Dental Family practice.
• Manage over a million+ marketing investment, lead a small in-house team and agency partners, and sit on the executive leadership team, helping shape the company's long-range roadmap.
• The right person is equally comfortable setting a three-year strategy and running a weekly operating cadence on spend, lead flow, and pipeline. Aligning with stakeholders, doctors, clinical staff, and peers, to execute work and messaging across each entity.
• Key Initiatives
• Team and partner leadership
• Full-funnel DTC growth
• B2B lab growth
• Performance and analytics
• Creative and content production

Requirements

• 10+ years in marketing with senior leadership experience spanning both DTC and B2B; healthcare, Consumer Package Goods, or tech-enabled services are a strong plus
• Strong understanding of both traditional and digital marketing, with the ability to develop and execute integrated, omni-channel strategies across paid media, digital, social, PR, direct marketing, events, partnerships, and other traditional marketing channels
• Deep fluency in performance media, media buying, omni-channel campaign development, and full-funnel customer acquisition and retention
• A track record of building scalable growth engines and hitting measurable targets on efficiency and profitability - not just brand-building for its own sake
• Strong command of analytics and KPI development; make data-driven decisions and hold yourself and the team to them
• Experience leading brand strategy, rebrands, and creative production with internal teams and external agencies, including PR and social
• Comfort operating in a multi-stakeholder environment and earning alignment from clinical, operational, and finance partners, as well as directing a marketing team
• Hands-on familiarity with a modern marketing stack (CRM, call tracking, dashboarding, project management, CMS) and the judgment to select and integrate tools
• Experience with AI integration into marketing operations
• Proven people leadership - building teams, managing agency and vendor partners, and operating at the executive table

Preferred

• MBA a plus
• Awareness of healthcare advertising and patient-privacy considerations when using patient stories, images, and reviews a plus

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance
• Vision insurance