Associate Director, Search Performance Marketing

Responsibilities

• Own Campaign Execution: Build, launch, and optimize campaigns across Google Ads (Search, YouTube, Shopping, Performance Max) with a focus on flawless execution. .
• Lead Platform Strategy: Develop paid media plans and tactical approaches rooted in client goals, industry benchmarks, and historical insights.
• Drive Operational Excellence: Champion internal processes, campaign QA, pacing checks, and reporting frameworks to ensure seamless delivery across all clients.
• Deliver Performance Insights: Analyze campaign data, uncover trends, and package insights into compelling stories that drive client trust and decision-making.
• Collaborate Cross-functionally: Partner closely with Client Leads, Creative, and Analytics to ensure your strategies ladder up to broader campaign goals.
• Support Innovation & Testing: Own test design and execution within your book of business, helping move both client performance and agency capabilities forward.
• Contribute to Culture: Share knowledge, platform updates, and POVs across the team to keep Dysrupt’s media offering sharp, fast, and future-focused.

Requirements

• 5-6 years of experience running performance marketing campaigns in Google Ads, along with experience in any of the following platforms: YouTube, Microsoft Ads (Bing), TikTok, Meta, or Amazon.
• Expert-level knowledge of paid media campaign structures, pacing, optimization levers, and KPI alignment.
• Deep comfort with large datasets, ad tech tools, and reporting platforms like Google Data Studio (Looker Studio).
• Clear and confident communicator—able to explain strategies and insights to clients and internal partners alike.
• Proven track record of running complex campaigns independently with speed, accuracy, and performance results.
• A proactive and solutions-oriented mindset; you identify issues early and take initiative to solve them.
• Strong organizational skills with the ability to juggle multiple accounts and priorities.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.