Associate Director, Regional Marketing – South Central

USA (On-site)

$156K/yr – $206K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Job Summary

Own regional hematology marketing strategy and KOL-based advocacy campaigns for Brukinsa and Beqalzi, leading integrated commercialization activities across marketing, medical affairs, and sales with external partnerships.

  • Lead regional marketing and KOL engagement for Brukinsa and Beqalzi
  • Coordinate cross-functional teams to execute national and regional plans

Job Description

Responsibilities

  • Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
  • Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
  • Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
  • Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
  • Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
  • Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
  • Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
  • Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
  • Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
  • Evaluate and implement innovative KOL tactics to drive brand objectives and strategies

Requirements

  • 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
  • A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
  • Biotech or pharmaceutical US marketplace launch experience preferred
  • Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
  • Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
  • Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
  • Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
  • Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred
  • Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
  • Travel: 50% or more

Benefits

  • The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
  • All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.
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BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010
Cambridge, Massachusetts, USA
2.4K employees (105 in marketing)

Salaries

Posted range

$156K/yr – $206K/yr

Taken straight from the job posting.

Regional Marketing median pay in the United States

$110K/yr

Most pay falls between $85K and $146K. Based on 303 salaries.

See all BeiGene salaries